The Super Puff™
Interactive digital product guide for Aritzia's iconic winter puffer, The Super Puff™, visually detailing its technical features, fabric assortment and breadth of colors across multiple styles.
Designed with Gerald Farro. 3D by Dean Giffin. Video Creative Direction by Sami Barker. Animations by Erwin Sanvictores. Type Design by Abi Huynh.