doubleyouwhy!

Design, Product — Wesley @ 2:59 pm on May 21, 2009

Do you remember that memory/concentration game that you used to play as a kid? The one where you had doubles of each item (may it be a card or a picture) and you had to flip over two at a time in an attempt to find all the pairs in the least amount of flips? Well, ps.2, a design studio based in São Paulo, Brazil, has brought that game back for all you designers and/or type-geeks out there.

The game features 20 pairs of cards, each presenting a different type family. The extra cards bring a typographical glossary with key terms, and the explanation of the sentence: “the quick brown fox jumps to over the lazy dog“. The package also contains text about the evolution of type design, locating in history each font used in the cards. Unfortunately for you and I, the cards are limited to 300 copies, those of which were distributed amongst clients, friends and some of the graphic design universe as a promotional gesture carried out by the studio.

More images after the break.

For more info about the game, click here. To see ps.2′s full portfolio, click here.

Want to submit some work? Send me an email!

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